The Art of the Consult: Building Trust in Aesthetic Surgery for the Digital Age

Patients are increasingly researching procedures online before ever stepping foot in your office. How can you translate that initial online curiosity into a trusting patient relationship? Here are a few tips to elevate your consultations in the digital age:

Content is Still King: Craft blog posts and videos that address common concerns, showcase real patient results (with consent!) and highlight your expertise.

Leverage Patient Testimonials (Ethically): Showcase positive experiences (with patient consent) through video testimonials or written reviews strategically placed on your website.

Be Responsive Online: Promptly answer patient inquiries on social media and through your website chat function. This demonstrates your attentiveness and builds rapport.

Embrace Virtual Chats: Offer brief, complimentary video consultations to answer preliminary questions and build rapport before the in-person meeting.

Personalize the Journey: Utilize online forms to gather patient goals and anxieties beforehand. This allows you to tailor your consultation, addressing specific concerns and fostering a sense of care.

Nurture the Lead: Follow up with an email summarizing the consultation and next steps.

By establishing yourself as a reliable information source and fostering trust online, you’ll be well-positioned to convert those curious clicks into effective consultations.